Overview:
The Marketing Assessment Database was developed as part of a strategic initiative program to create a renewed marketing attitude that will foster and support innovation and testing. Through the creation of the Marketing Assessment Database, it is possible for personnel to use a web browser to create, administer, execute, review, and print projects and project results.

Solutions:
This was a web-based application built on J2EE architecture. Statistical models based on ANOVA and T-Test was also implemented and used in the solution. The system was integrated with other legacy data sources in order to pull and maintain accurate information without the need to double entry the data.

Business Results:
MAP provides a single source of entry, automated data pulls and statistical analysis to improve standardization on testing and results. This resulted more accurate accounting of information that resulted in savings and better merchandise flow.